The original Smart Brevity "PDF" is actually a live text file delivered to your inbox daily. Sign up for the free Axios AM or Axios PM newsletter. Each email is a masterclass in the format.

The results are staggering. When Axios applied Smart Brevity to their newsletters, open rates soared to 50-60% (industry average is 20-30%). When companies apply it to internal emails, response times drop significantly.

An optional section at the bottom for those who want context or data. ✍️ Formatting Rules Use bolding to guide the reader's eyes to vital points. Keep paragraphs extremely short. Use bulleted lists instead of massive text blocks. Remove every word that is not serving a direct purpose. 🛒 Purchasing the Full Book Smart Brevity Checklist - Examples & Template - Axios HQ

If you are busy, the audiobook is often a better investment of time than reading a PDF. You can listen to it at 1.5x speed while commuting or exercising. It is often available for free via library apps like or Hoopla if you have a library card.

: Deliver the most important piece of information immediately—tell the reader something they don't know in a short, sharp way. Why It Matters

To communicate effectively, use this specific structural framework: The Tease:

Scan your last email. Do you see commas and semi-colons? Remove them. Break every complex sentence into two simple ones. Short sentences look confident.

: A downloadable PDF from Axios HQ containing the essential ingredients for clear, engaging, and memorable updates.