Crucially, Rokeach argued that values are not isolated. They form a system . Change one value, and you risk ripples through the entire network of a person’s identity. This systems-thinking approach was revolutionary.
Rokeach noted that a society that values Freedom without Equality becomes a brutal meritocracy. A society that values Equality without Freedom becomes a totalitarian state. Crucially, Rokeach argued that values are not isolated
To resolve this dissonance, they often changed their value ranking. And crucially, when the value ranking changed, so did attitudes and behaviors weeks later. This proved Rokeach’s central thesis: . If you want to change society, you don’t just pass laws; you engage in value education. when the value ranking changed
Here’s a short, informative post suitable for social media, a blog, or a newsletter: you don’t just pass laws