| Metric | Data | |--------|------| | Primary age group | 18–34 years | | Gender split | 62% female, 38% male | | Geography | 85% Tamil Nadu, 10% diaspora (Malaysia, Singapore, UAE) | | Device used | 78% mobile (YouTube app) |
| Metric | Data | |--------|------| | Primary age group | 18–34 years | | Gender split | 62% female, 38% male | | Geography | 85% Tamil Nadu, 10% diaspora (Malaysia, Singapore, UAE) | | Device used | 78% mobile (YouTube app) |