English is for the elite. 90% of India speaks Hindi, Tamil, Telugu, Bengali, or Marathi. The biggest lifestyle creators are not on YouTube English; they are on and YouTube Shorts speaking in Hinglish (Hindi + English).
While metro cities (Delhi, Mumbai, Bangalore) remain hubs, the explosion of cheap data and smartphone penetration has birthed stars from Tier-2 (e.g., Jaipur, Chandigarh) and Tier-3 cities (e.g., Gorakhpur, Kota).
That is the India the world is hungry for.
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English is for the elite. 90% of India speaks Hindi, Tamil, Telugu, Bengali, or Marathi. The biggest lifestyle creators are not on YouTube English; they are on and YouTube Shorts speaking in Hinglish (Hindi + English).
While metro cities (Delhi, Mumbai, Bangalore) remain hubs, the explosion of cheap data and smartphone penetration has birthed stars from Tier-2 (e.g., Jaipur, Chandigarh) and Tier-3 cities (e.g., Gorakhpur, Kota).
That is the India the world is hungry for.
