They are often set in typical middle-class Tamil households, making the fantasy feel "closer to home" for the reader.
I see you're referring to a popular Tamil phrase - "Thanglish Amma Kama Kathaigal". thanglish amma kama kathaigal
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பகுதி 6 — சினிமா/சாகச இலக்கியம் நோக்கு They are often set in typical middle-class Tamil