While the West moved to streaming, Japan clung to the CD. Why? Oricon charts and elaborate purchasing campaigns . Fans buy 100 copies of the same single to get multiple entries for a lottery to attend a live event. Consequently, Japan remains the world’s second-largest music market (ahead of the UK and Germany) despite low streaming penetration until very recently.
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While overshadowed by K-Dramas globally, the Japanese drama (HBO-style, but 11 episodes and done) remains potent locally. Themes are often hyper-specific: an unmarried dentist starting a ramen shop; a forensic scientist solving cold cases via aroma therapy. J-dramas excel at the "quietly melancholic," appealing to a domestic audience that values subtlety over melodrama. While the West moved to streaming, Japan clung to the CD