A statistic says, “This is a problem.” A survivor story says, “This happened to me, and I am still here. You can help people like me, and you can prevent this from happening to someone else.”
If you are building a campaign, resist the urge to bury your audience in numbers. Find one brave soul willing to share their truth. Polish the story until it shines. Protect the storyteller at all costs. And then watch as the world finally pays attention.
And nothing makes us care like a story.