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In 2023, the Indian OTT platform Ullu solidified its market position by releasing series that blended romance, thriller, and drama with explicit themes, often utilizing a multi-part release strategy. The platform, which relies on popular niche actors, saw high engagement through mobile-first content delivery, with official show histories available on The Movie Database. For a list of officially recognized shows from that period, visit The Movie Database (TMDB) www.annarht.com Decoding Ullu Web Series Moves: Strategy & Impact searching for ullu 2023 in link