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At its core, personal PR is the intentional management of your public image and reputation. In a world saturated with talent, simply being good at what you do is no longer sufficient. You must be able to communicate your unique selling proposition (USP)—what makes you different from thousands of others with the same degree or job title. It is the bridge between your internal competence external perception 2. The Core Philosophy: " Show Your Work nghe thuat pr ban than pdf

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