We have moved past the era of "appointment viewing." In the past, audiences gathered at specific times for broadcasts; today, the power lies entirely with the consumer.
It is impossible to discuss without acknowledging the gaming industry. By most revenue metrics, gaming is larger than movies and music combined. But modern gaming is not just about playing; it is about watching others play. Platforms like Twitch and YouTube Gaming have turned gameplay into spectator sport. Top streamers command audiences larger than cable news shows, and live-streamed events like the Fortnite in-game concerts attract tens of millions of viewers.
We have moved past the era of "appointment viewing." In the past, audiences gathered at specific times for broadcasts; today, the power lies entirely with the consumer.
It is impossible to discuss without acknowledging the gaming industry. By most revenue metrics, gaming is larger than movies and music combined. But modern gaming is not just about playing; it is about watching others play. Platforms like Twitch and YouTube Gaming have turned gameplay into spectator sport. Top streamers command audiences larger than cable news shows, and live-streamed events like the Fortnite in-game concerts attract tens of millions of viewers.
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