Robbie was cast as the sole face of Acne Studios’ winter collection. The video was 60 seconds of Robbie walking through a foggy Stockholm tunnel in a shearling coat, never speaking. The internet exploded. Fan edits titled "Boy Model Robbie walking for 60 seconds" racked up 5 million views on TikTok. The takeaway: Robbie sells atmosphere , not clothes.
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), both of whom are prominent figures in the fashion world known for their distinct, youthful aesthetics. Robbie McKinnon Robbie was cast as the sole face of