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| Week | Topic | Free Resource Source | Downloadability | | :--- | :--- | :--- | :--- | | | Digital Marketing Fundamentals | Google Digital Garage | Offline via Google Drive (Save for later) | | 2 | SEO (On-page & Off-page) | Backlinko (Blog) + Ahrefs YouTube | Save as PDF / MP4 | | 3 | Google Ads & PPC | Skillshop by Google | Native free access | | 4 | Social Media Ads (Meta) | Blueprint (Facebook) | Free study guides (PDF) | | 5 | E-commerce (Shopify) | Shopify Compass (Free trials) | Downloadable checklists | | 6 | Freelancing (Upwork) | YouTube (Zeeshan Usmani) | Make your own notes | IDMPakistan offers a free demo webinar to help