The race for views has a dark underbelly. have faced significant criticism for:
In these streams, a host doesn't just sell baju muslim (Muslim clothing); they sing dangdut , tell jokes, and call out viewers by name. A successful live streamer is part comedian, part therapist, and part sales shark. This "Shoppertainment" model is so successful that Western tech giants are now studying Indonesian strategies to replicate them globally. The race for views has a dark underbelly