is Eco’s critique of "iconic signs". In classic semiotics, an icon (like a portrait or a map) was thought to represent an object because it "looked like" it. Eco dismantled this "naïve iconism," arguing that even the most realistic images are governed by cultural codes and conventions.
In his 1968 work La struttura assente The Absent Structure ), Umberto Eco established himself as a central figure in semiotics by challenging the rigid structuralism of the time. The book serves as a bridge between his early aesthetics of "openness" and his later formal theories of signs. Core Arguments and Concepts The encyclopedia in Umberto Eco's semiotics - HAL The Absent Structure Umberto Eco Pdf
This story touches on several concepts discussed in "The Absent Structure," including: is Eco’s critique of "iconic signs"
The book you are looking for, originally titled La struttura assente In his 1968 work La struttura assente The