Mood Casting 🆒

The rise of mood casting isn't accidental. It’s a response to the "flattening" of our environments. As more of us work from home, the boundaries between "office," "gym," and "bedroom" have blurred.

: Don't just ask "What should this look like?" Ask "What should this feel like?" Is it "intense dramatic," "approachable corporate," or "whimsical and magical"? mood casting

Writing is the most potent form of casting because it forces linear thought. This is not journaling about the past; it is scripting a press release for the future. The rise of mood casting isn't accidental