Furthermore, legacy media has embraced "Windows" strategy. A movie might premiere in theaters (Window 1), arrive on a premium VOD service (Window 2), land on a subscription streamer (Window 3), and eventually move to ad-supported television (Window 4). This maximizes revenue across different consumer psychographics.

: The live entertainment market is projected to reach over $270 billion by 2030 , with live sports remaining a critical pillar of engagement.