The #ChaiBreakChallenge on Mojo Pocket garnered 50 million views last month. It combined ASMR chai pouring (lifestyle) with unexpected punchlines (entertainment), proving the platform understands the Indian psyche.
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While the old-school "viral MMS" site is fading, the battle has moved to encrypted messaging apps like The #ChaiBreakChallenge on Mojo Pocket garnered 50 million