In 2020, Rucha experienced a massive resurgence in popularity when YouTuber Yashraj Mukhate turned one of her scenes into a viral rap. The "Rasode Mein Kaun Tha" (Who was in the kitchen?) clip, featuring Kokilaben scolding Rashi for an empty pressure cooker, garnered over 16.7 million views on Instagram and 95 million on YouTube, proving that Rashi's character remains a pop-culture icon. Life Beyond the Screen Rucha took a break from acting in 2014 to marry businessman Rahul Jagdale