Short-form video platforms like TikTok drive the music industry, with mashups and "relaxing" pop tracks frequently going viral. A notable 2026 trend is the "blind box" art craze, where local artists collaborate on mystery collectible releases.
A unique feature of Indonesian video culture is (usually on Bigo Live or TikTok Live). Viewers buy virtual gifts to "sawer" (throw money) to creators. Short-form video platforms like TikTok drive the music
