The Bakers were a middle-class family from Ohio who had won a contest to watch the finale in an immersive 360-degree LED cube. Their reactions were being fed live to Leo’s channel. He had studied their metadata: Sarah, 42, a former literature professor who’d lost her job to AI; Tom, 45, an engineer who secretly cried at car commercials; and their 16-year-old daughter, Maya, a TikTok poet who claimed to be “over” long-form content.