Strangely, the ads are the most valuable part. Vintage ads for "Vicks Vaporub," "Binaca Toothpaste," or "Premier Tyres" that ran alongside NTR’s film columns are now primary source material for retro brand researchers. They are exclusive to the era and never reprinted.
Because demand is high, fake reprints are appearing. Check for three things: swathi weekly magazine old editions best exclusive
Finding physical copies of weekly magazines from 20-40 years ago is a challenge. Here is a tiered approach to finding them. Strangely, the ads are the most valuable part