The term "Anagarigam" often pointed toward content that pushed the boundaries of traditional conservative media. In a fashion context, this meant: Bold Trends:
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Indian celebrities, such as Bollywood stars and influencers, have become style icons, showcasing the latest fashion trends and influencing their fans' fashion choices. Celebrities like Priyanka Chopra, Deepika Padukone, and Alia Bhatt have become fashion brand ambassadors, promoting Indian and international fashion labels. Their red-carpet appearances, social media posts, and endorsement deals have a significant impact on Indian fashion, driving trends and inspiring young fashion enthusiasts. such as Bollywood stars and influencers