Most visual design books teach taste (what looks good). Block teaches tools (why something feels a certain way). He breaks down screen language into seven basic visual components:
He locked the camera down on a tripod. No dolly. No handheld shake. This was .
Why it matters
: Contrast (difference) creates more intensity and excitement, while affinity (similarity) creates less intensity and more calmness. Helpful Resources and PDFs The Visual Story By Bruce Block - sciphilconf.berkeley.edu
Movement, Camera, and Performance
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