That was the old nightmare. It involved sweat, shame, and the existential horror of touching another person’s unmentionables.
Perhaps the ultimate nightmare: the customer who tries to return a set that has clearly seen better days (and several wash cycles).
Augmented reality (AR) has advanced to the point where apps (e.g., ModiFace for lingerie, or virtual fitting rooms by Zero10) allow a customer to see how a lace teddy or push-up bra looks on her own digital avatar without undressing. The salesman’s expertise—visualizing drape, lift, and coverage—is replaced by a filter. His nightmare: watching a customer scan a QR code, try on five bras in 30 seconds on her phone, and walk out without speaking a word.
The floor salesman stands three feet away, unable to offer advice because the customer is getting real-time feedback from a friend in Brooklyn or a boyfriend in Berlin.
Believe it or not, salespeople want you to be comfortable. To ensure you get the best fit without the headache:
The lingerie salesman's worst nightmare! Let's dive into a creative and humorous take on this topic.
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