Media companies are waking up. The “She-cession” is over, and the female economy is roaring. Brands are no longer just buying banner ads on recipe blogs; they are integrating into the “I’m Gonna Mom” narrative.
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Entertainment apps are merging with task management. Apps like Habitica for moms turn “unload the dishwasher” into a side-quest in a fantasy RPG. “I’m gonna mom the dragon (toddler) and find the lost gem (car keys).” Media companies are waking up
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