One of the standout features advertised by affiliates of the site is a Unlike traditional subscriptions that lock you into annual contracts, WTFPass.com often promotes a "pay as you go" or "daily pass" system. This is particularly popular for users who need temporary access to premium utilities (e.g., resume builders, stock photo libraries, or VPNs) for a one-off task.

WTFPass.com is a website that aggregates and showcases a wide range of unusual, often shocking, and frequently disturbing content from across the internet. The site's name is a nod to the user's potential reactions to the material presented, which can range from "what the fudge" to "what the...". The platform's primary goal is to provide a space where users can share and discover bizarre, humorous, and thought-provoking content.