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: 93% of adults report they are likely to watch content with older leads, with younger viewers specifically seeking intergenerational casts. Visionaries Behind the Lens

" by Josephine Dolan : This book explores the intersection of gender and aging, establishing the economic importance of "silver audiences" while critiquing how cinema pathologizes female aging as something to be "rejuvenated". Older Women and Cinema: Audiences, Stories, and Stars