Letycia+soares+nua+extra+quality Extra Quality -

Perceived quality (PQ) is a consumer’s overall judgment regarding a product’s superiority, encompassing functional, experiential, and symbolic dimensions (Zeithaml, 1988). In cosmetics, PQ is particularly salient because products are (cannot be evaluated prior to purchase) and are tied to personal identity (Keller, 2003).

In a world where individuals strive to stand out, Leticia Soares has made a name for herself by showcasing her unique blend of talents and qualities. While it's essential to recognize her accomplishments, it's equally important to acknowledge the attributes that make her exceptional. letycia+soares+nua+extra+quality

“Nua Extra Quality” (NEQ) was launched in March 2024 as a skin‑care line targeting women aged 25–40 with a high propensity to pay for performance‑oriented products. The brand’s name, Nua (Portuguese for “naked”), conveys minimalistic formulation, while Extra Quality reinforces the premium claim. Perceived quality (PQ) is a consumer’s overall judgment

The case of illustrates that a deliberately crafted NUA‑Extra Quality strategy can generate substantial gains in perceived product quality, brand trust, and willingness to pay a premium, ultimately translating into measurable sales growth. By aligning natural‑ While it's essential to recognize her accomplishments, it's

Price is a double‑edged sword: while high price may signal luxury (Vigneron & Johnson, 2004), a mismatch between price and perceived benefits erodes PQ (Huang & Benyoucef, 2021).