TLS taps into the nostalgia of Riordan’s fanbase while attracting new audiences through immersive storytelling. Its marketing strategy—featuring viral TikTok choreography challenges and merchandise tie-ins—reflects the intersection of literary fandom and Broadway’s digital landscape. Critics praised its ability to “bring myth to life” (Broadway World, 2023), though some noted its reliance on humor for younger audiences. Nevertheless, the musical’s Tony-eligible success signals its role in revitalizing classical mythology for modern stages.