Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf Link |top| Online

Includes Forecasting , predictive analytics, and data mining to anticipate future trends.

Understanding the total worth of a customer over the duration of their relationship with the brand. Return on Marketing Investment (ROMI): Quantifying the profit potential of every dollar spent. Segmentation & Targeting: Includes Forecasting , predictive analytics, and data mining

Unlike basic analytics guides that focus only on vanity metrics (likes, clicks), Sorger bridges the gap between and marketing strategy . He provides a playbook for converting raw data into actionable business intelligence. Includes Forecasting , predictive analytics, and data mining