He’s a "marketing guru."

The people who opt-in to the second one are your people. The first one? Just tire-kickers.

But if a telemarketer calls you every day, you want to block the number.

The first 15 emails aren’t just a sequence — they’re your reputation compressed into two weeks of attention. Be deliberate: choose voice, own it, test rapidly, and treat every sentence as either building trust or breaking it.

: Settle famously shifted away from relying on Google or SEO after a "slap" wiped out months of his work. He now focuses entirely on owned media—his email list—where he has total control. Critical Success Factors for "Email Players" How To Write Emails In 4-5 Minutes - Ben Settle

So, where does fit in?