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Second, . The summer of 2020 forced a reckoning. Suddenly, the "heroin chic" revival was dead on arrival. In its place rose Paloma Elsesser , a plus-size muse for Fenty and Glossier, proving that curves could command couture. Jill Kortleve walked for Chanel and Schiaparelli, shattering the sample-size ceiling. And Aaron Phillip became the first Black male model to close a major luxury campaign in nearly a decade. The supermodel became a banner for representation, not just a hanger for clothes.

From 2017 to 2024, the money moved. In the 2000s, models made millions from walking . Today, they make billions from owning .