When Vishwaroopam was stuck in legal limbo during the 2013 ban, the digital demand exploded. People who couldn't watch it in theaters turned to piracy. Filmyzilla (which was gaining traction then) provided the leaked Tamil and Hindi versions. For weeks, the most searched term in South India was "Vishwaroopam filmyzilla download." This not only cost the producers crores of rupees but also devalued the theatrical experience that Kamal Haasan had painstakingly designed for 3D and surround sound.