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The internet changed the physics of distribution. Napster, YouTube, and Netflix began the slow dismantling of the gatekeepers. Suddenly, entertainment and media content became abundant. The bottleneck shifted from distribution to attention . This era gave birth to the "Long Tail" theory, where niche content (e.g., a documentary about competitive beekeeping) could find an audience without needing a prime-time slot.

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Context turns a casual opinion into a critical analysis. The internet changed the physics of distribution