After the pandemic push to streaming, 2023 and 2024 proved that audiences will still turn out for a "cultural event" (e.g., Barbie , Oppenheimer , Top Gun: Maverick ). Studios are now prioritizing theatrical releases over "straight-to-streaming" drops to maximize revenue windows.
(real name Tia Billinger), gained significant public attention during this period due to her unconventional marketing strategies and high-profile content endeavors. After the pandemic push to streaming, 2023 and
The line is blurring between games and films. ( The Last of Us ) and CD Projekt Red ( Cyberpunk 2077 ) are now considered major entertainment studios because their narrative-driven games are being adapted into successful live-action productions (HBO’s The Last of Us ). Soon, game engines (Unreal Engine 5) will be used for real-time film production, collapsing the gap between animation and live-action. The line is blurring between games and films