More than 50% of youth use social media not just for entertainment but as business platforms to sell products. This "social commerce" trend contributes nearly $8 billion annually to the economy.
: The urban "Chindo" (Chinese-Indonesian) crowd, known for balancing entrepreneurial drive with modern professional ambition.
The "café hopping" trend leads to massive financial strain. Youth go into debt or use "Paylater" (buy now, pay later services) just to fund a "cool" photo for Instagram, only to eat instant noodles for the rest of the month.