By 2014, Movierulz was averaging over 10 million monthly visits. The site had also introduced "request a movie" feature, where users could demand a leak, and admins would deliver within 24 hours.

In 2006, the concept of streaming was still in its infancy. YouTube had just launched, and Netflix was primarily a DVD-by-mail service. During these early years, piracy was largely dominated by peer-to-peer (P2P) file-sharing protocols like BitTorrent.

The site violates the Copyright Act of 1957 in India by distributing intellectual property without authorization .

By 2013, Movierulz had become one of the most visited websites in India, with millions of users accessing the site daily. The platform's popularity led to several takedown notices from authorities and copyright holders. However, the site continued to operate, often by switching to new domains and IP addresses.