Asmr [exclusive] -

—the hormone associated with stress—while potentially increasing dopamine and oxytocin. Mood Elevation

For years, ASMR was dismissed as a hoax or a fetish. But recently, neuroscientists have taken notice. Using fMRI and EEG scans, researchers like Dr. Bryson Lochte and Dr. Craig Richard (author of Brain Tingles ) have begun mapping what happens in the brain during an ASMR session.