This is usually a power issue. Try plugging the USB cable into a rear motherboard port rather than the front case ports of your PC.
If you are looking for the "worldcup device driver stb b860h link" and a guide on how to use it, you have come to the right place. What is the Worldcup Device Driver?
The is an Android TV STB popular in IPTV networks. Its bootloader is locked by default. To unbrick or customize it, you must connect via USB to your PC using a male-to-male USB A cable. Without the correct driver, the USB Burning Tool will show the dreaded [0x10105002]Romcode/Initialize DDR/Read initialize status/USB Control setup error .